Luxury Floristry · London · Est. 2016
Every arrangement tells a story
Bespoke hand-tied bouquets, seasonal compositions and full-scale wedding floral design — composed by hand by Elsa Mercer and the Bloom studio.
Seasonal Collections
Composed for the season, never the calendar
The Studio
A small studio. An obsessive eye.
Bloom is Elsa Mercer and a team of four florists working from a north-light studio in Marylebone. We buy at first light, build by hand, and never use floral foam. Press has called us “quietly the most considered florist in London” — we'd simply call it caring deeply about every stem.
For your most important day
Floristry for the day you'll never forget
From the bridal bouquet to the last centrepiece, we design weddings as one complete world — composed around your venue, your palette and the light of the season. Commissions from £2,500.
Begin your wedding enquiryIn Their Words
Elsa understood our wedding better than we did. Walking into the room and seeing her flowers is the moment I'll keep forever.
Every Friday a Bloom bouquet arrives at the office and the whole floor changes. Nothing else comes close.
Loose, wild, impossibly elegant. People are still talking about the table flowers a year later.
The Bloom Edit
Monthly notes on flowers and living — seasonal pickings, studio diary and quiet wedding inspiration.